Who We Are
I Am Pretty is a trademarked brand, founded in 2023, inspired by a vision to empowerwomen and celebrate individuality. Rooted in inclusivity and confidence, we design productsthat are made to last—so you can feel like your best self every day.
Our Story
Founded in 2020, I Am Pretty was born from a vision to help women recognize their self- worth and embrace their beauty—inside and out. What started as an idea grew into a community dedicated to uplifting women through affirmational beauty products.
After a decade of dedication, our signature product—the I Am Pretty Makeup Bag—has finally arrived.