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Who We Are

I Am Pretty is a trademarked brand, founded in 2023, inspired by a vision to empowerwomen and celebrate individuality. Rooted in inclusivity and confidence, we design productsthat are made to last—so you can feel like your best self every day.

What We Believe

We believe in creating beautiful, functional products that empower women to embrace their inner and outer beauty. Confidence is a mindset, and when a woman acknowledges her worth, it radiates in her energy and presence.

Everything we do is centered around self-love and empowerment, fostering a world where women support and uplift one another.

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Our Story

Founded in 2020, I Am Pretty was born from a vision to help women recognize their self- worth and embrace their beauty—inside and out. What started as an idea grew into a community dedicated to uplifting women through affirmational beauty products.

After a decade of dedication, our signature product—the I Am Pretty Makeup Bag—has finally arrived.

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